In this episode of Retail Right Now, Total Retail's Joe Keenan and Marie Albiges discuss the recently released 2025 Best Digital Gift Card Programs report, produced by NAPCO Research in conjunction with Blackhawk Network. This eighth annual report is the most comprehensive assessment of the digital gift card industry in the market. Keenan and Albiges discuss the methodology behind the report, some of the new components included the 2025 version, and some of the key themes as well as growth opportunities to emerge from this year's assessment data.

To get the full picture, including individual merchant rankings as well as best practices that you can implement into your gift card program, download the 2025 Best Digital Gift Card Programs report today.