In episode 484 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kevin Keith, chief marketing officer of Edible Brands, a family of consumer brands focused on celebrating life's most meaningful moments, including its flagship brand Edible, formerly Edible Arrangements. Listen in as Keith provides an overview of the business and its family of brands (1:25), discusses maintaining a cohesive brand experience across its omnichannel presence (2:45), and details Edible's four distinct store models (4:30). He shares how Edible Brands is leaning into experiences to modernize gifting (7:15) as well as its shift in marketing channels and strategy to attract younger consumers (9:10).

In addition, Keith identifies the consumer trends Edible is seeing as it grows in the quick-service dessert space (12:00), offers insights into balancing the brand's heritage with its new role in "everyday indulgence" (14:00), and outlines the opportunities that he believes Edible Brands is well positioned to capitalize on through the end of the year, particularly during the Q4 gifting season (16:25). Lastly, he discusses the technology and data enabling Edible to create personalized customer experiences (18:55).

Kevin Keith is an accomplished marketing and brand development executive with over two decades of experience. He currently serves as chief marketing officer at Edible Brands (since January 2023). Prior to this, he was chief brand officer at Orangetheory Fitness (2017–2022), where he played a key role in shaping the brand. From 2013 to 2017, Kevin served as chief strategy officer at JWT Atlanta, leading integrated brand strategy for major clients including Shell, USMC, Pennzoil, FEMA, and Build-A-Bear Workshop.

Earlier roles include leadership positions at The Coca-Cola Company as group director of integrated marketing content (2010–2013), and senior vice president, director of brand development at 22squared (2006–2010). He also held senior marketing roles at UPS, Hal Riney & Partners, Ogilvy & Mather, and Lowe & Partners/SMS, starting his career as an account executive at Draftfcb. Kevin holds a B.B.A. in International Business from Lee University and studied International Finance and English Literature at the University of Cambridge.